Circle Graphics logo

E-Commerce Platforms and Branding

At Circle Graphics, I led the development of a scalable front-end architecture and established the brand identity for high-traffic e-commerce platforms like CG Sign Lab and several white-label sites.

  • Building CG Sign Lab: Established a strong brand through competitive analysis, UX/UI design, and graphic design.
  • Front-End Development: Built the entire frontend architecture using modern technologies, optimizing performance.
  • Seamless User Experience: Designed responsive sites for desktop and mobile, enhancing user satisfaction.
  • Scalable Platform: Created a modular system with reusable components, enabling rapid deployment of white-label sites for partners like UPS and YESCO.

This foundation supported business growth, streamlining product launches while maintaining a cohesive brand across platforms.

Key Skills

Brand BuildingUX/UI DesignGraphic DesignFrontend DevelopmentCompositingScalable ArchitectureContent Management Systems (CMS)Team LeadershipPHPLaravelJavaScriptCSS

Project Highlights

1. CG Sign Lab - Building a Brand from Scratch

CG Sign Lab Homepage

I established CG Sign Lab from scratch, handling everything from market research to UX/UI design and frontend development. Designed all site visuals and developed an optimized frontend architecture, improving conversion rates and user satisfaction.

2. White-Label Sites

White-Label Sites

Developed over five white-label sites for partners like UPS and YESCO. Implemented a scalable CSS architecture with variable-based theming, allowing new sites to launch in under a week.

3. Template Creation

Template Creation

Designed a customizable template editor with a modular architecture, leading to over 13,000 templates. Trained a team to produce 2,000+ SVGs and over 20 art collections, streamlining production.

4. Responsive Design

Responsive Design

Created a fully responsive platform, enabling users to design custom signs on mobile devices. Integrated API connections with printing systems for seamless production.

5. Performance Optimization

Performance Optimization

Led page speed optimization, reducing load times with techniques like lazy loading and caching, resulting in better user experience and higher SEO rankings.

6. Blog Redesign

Blog Redesign

Redesigned the blog with an engaging layout, enhancing readability and user interaction, which increased session durations and social sharing.